“Social Media – corporate ready?” is the question of a talk I will give at the next Social Media Breakfast in Berlin on August 24. The question is international, the talk will be in German, though. With apologies to my Anglophone friends I’m happy to announce another presentation that will be in English:
At the international [...]
The first generation of the internet was all about access to information. The second generation –web 2.0 – is all about participation making the web social, since any user can create content and share it with other users. However, as I pointed out in my last post, there are only very few users actively contributing [...]
Social media is often equalized with consumer-generated media or user-generated content (UGC), as if everyone using social media would also create content. However, while indeed any user could create content, only very few do. Social scientists have observed this phenomenon since the early nineties. They call it participation inequality.
Jakob Nielsen pointed out that it existed [...]
“Statistics are like a drunk with a lampost: used more for support than illumination.” Sir Winston Churchill
Working through publicly available statistics for my series on social media in Germany, I ran into some significant methodological issues. While I’m really grateful for the data we have, all the reports I have seen raised questions.
One issue is [...]
Series on Germany, post #5
When reading “the rise of the silver surfer” people outside Europe might first think of the Fantastic Four movie sequel of the same name. For Europeans and Germans in particular it sounds a bit different, since the European Interactive Advertising Association (EIAA) has published a report on 55+ year old internet [...]
Series on Germany, post #4
While Germans have been laggards with many social media platforms, they adopted Wikipedia very early on. As many will know, Wikipedia was founded in 2001 and has since then become the 6th most popular website worldwide. Despite organizational issues and a flattening number of editors, Wikipedia is still one of the [...]
Series on Germany, post #3
Social networks have become a better indicator for social media activities than any other particular tool, since users increasingly tend to aggregate many of their activities such as blogging or video sharing on their social network. That’s one of the more important insights in Universal McCann’s latest report.
According to their latest [...]
First off, a quick apology to my English readers. The first part of this post is in German. Please find an English summary below.
Die Stiftung wings of hope hilft traumatisierten Kriegskindern in Bosnien-Herzegowina, Irak und Palästina/Israel. Kinder sind die beste Quelle der Hoffnung auf notwendige Veränderungen, gerade dort, wo die Fronten am verhärtetsten sind. Genau [...]
Series on Germany, post #2
When it comes to social media, adoption rates on almost any platform in Germany have long been much lower than in other countries. That suddenly changed between 2007 and 2008.
Universal McCann’s Social Media Tracker reported that between June 2007 and March 2008 the percentage of active internet users in Germany [...]
Series on Germany, post #1
This is the first in a series of posts on the use of the internet and social media in Germany. There is currently a lot of talk on social media in Germany, but it is rarely validated by facts. So, I pulled together publicly available data from various sources. I can [...]