“Social Media – corporate ready?” is the question of a talk I will give at the next Social Media Breakfast in Berlin on August 24. The question is international, the talk will be in German, though. With apologies to my Anglophone friends I’m happy to announce another presentation that will be in English:
At the international [...]
The first generation of the internet was all about access to information. The second generation –web 2.0 – is all about participation making the web social, since any user can create content and share it with other users. However, as I pointed out in my last post, there are only very few users actively contributing [...]
Social media is often equalized with consumer-generated media or user-generated content (UGC), as if everyone using social media would also create content. However, while indeed any user could create content, only very few do. Social scientists have observed this phenomenon since the early nineties. They call it participation inequality.
Jakob Nielsen pointed out that it existed [...]
Series on Germany, post #5
When reading “the rise of the silver surfer” people outside Europe might first think of the Fantastic Four movie sequel of the same name. For Europeans and Germans in particular it sounds a bit different, since the European Interactive Advertising Association (EIAA) has published a report on 55+ year old internet [...]