New publics are populating new continents of influence on the Internet. On the left is a nice map of this world created by xkcd’s Randall Munroe in spring 2007. It is already outdated, though. These continents are changing so rapidly that they are pushing communicators into a new Age of Discovery. E.g. Facebook would have [...]
[Prologue: After a colourful intermezzo moving my family from New York to Germany [in German only, sorry!], I’m back in the game with a long post!]
Driven by waves of change in society, technology and business, new publics are emerging and forming new spheres of influence in the world of online relationships. Corporate communicators have to [...]
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Posted 22 June 2008
† Georg Kolb
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Research
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Tagged: Brian Shaler, Commetrix, Facebook, Flickrverse, Gustavo G, IBM, influence, Interone, Matthew Hurst, Matthias Trier, MIT Media Lab, MoMA, Nexus, Opinion mining, Outside.in, privacy, social graph, social network analysis, surveillance, tag clouds
Today’s new publics create a whole new world of influence pushing corporate communicators into a new Age of Discovery where our traditional instruments of navigation are of limited value. Let’s see why.
Traditionally, corporate communications worked mostly from the inside out. We started with introspection: we thought hard about our brand, what it stood for, what [...]