Meet me at conferences

May will be a pretty busy month for me in terms of conferences. I will speak at three German and one international convention:

May 2nd and 3rd in Munich: Social Media in Unternehmen 2011 (Social Media in Corporations 2011). My talk will be on how to make the new feedback culture corporate ready.

May 10 in Amsterdam: Social Media in a Corporate Context. Stefan Kruijer and I will speak about Many-to-One communication fostering one global company culture at Airbus.


May 12 and 13 in Frankfurt: Tagung Interne Kommunikation (Internal Communications Convention). My workshop will be on social media policies.





26.05. in Dusseldorf: K2-Tagung Interne Kommunikation (K2 Internal Communication Convention). Frank Weber and I will speak about Many-to-One communication for leadership and change at Wüstenrot&Württembergische Group.


Would be great to meet some of you there!

Georg Kolb


Bettina von Arnim – communications expert

This is for you who love cultural history. If you can relate to the impressive modernism of the Romantic era, you might want to come out to beautiful Schloss Wiepersdorf 80 km south of Berlin and attend a public symposium on Bettina v. Arnim as communications expert on October 23rd and 24th (meeting language: German).

Bettina v. Arnim was not only a great networker but also a fan of direct communication, even trying to engage her king in a direct dialogue  sending him letters on her political views. Part of the symposium will explore how some of Bettina v. Arnim’s communication habits are echoed in the age of the social web. I will contribute a talk on how today’s German citizen’s are directly communicating with their Chancellor on a platform operated by us at straightto.


How to build and maintain trust following the crisis – 4th international ECRS conference


Trust: the most important currency in the future of PR?” was the lead question of a piece I wrote back in 2007. Little did I know how burning this question would become following the current economic crisis. Today, trust is often highlighted as the lifeline of business, because it makes money flow. Trust is right at the convergence of reputation and capital. No wonder I listend up when I first heard of an international conference entitled “Reputation Capital. Building And Maintaining Trust in the 21st Century”. It will be hosted by the European Centre for Reputation Studies (ECRS) on November 13th, 2009, in Munich. The centre is a non-profit founded by scholars of the universities of Zurich and Munich, and, I can proudly add, by some distinguished colleagues at Pleon.

ECRS has lined up a pretty impressive list of speakers for this event, combining both academics and practitioners:

  • Dr Mark Eisenegger of the University of Zurich and Jonathan Silberstein-Loeb of Oxford University will kick off the day with two different assessments of reputation management and communication.
  • Dr Frank Herkenhoff, Head of Media Relations Deutsche Börse AG, and Jan Müller, Vice-President Issues and Strategy for Corporate Communications EADS, will describe reputation risks companies have to consider today, and how they can manage them.
  • Stefan Denig, Head of Corporate Communications – Issues Management, Siemens AG, Jens Rupp, Sustainability Manager Coca-Cola Hellenic Bottling Company, and David Rockland, Partner and Managing Director at Ketchum, will present reputation programmes and confidence-building measures at their companies.

In workshops following presentations and panel discussions participants can find out how to identify reputation drivers, how to deal with the new publics of the social web and which reputation strategies are the most suitable for regaining new trust and confidence. Facilitators of the workshops will be Prof Dr Manfred Schwaiger, Head of the Institute of Market-Based Management (IMM) at the University of Munich and member of the ECRS board, Prof Dr Joachim Klewes, Senior Partner at Pleon, Robert Wreschniok, Senior Consultant at Pleon and member of the ECRS board, and my good self (guess what my part will be ;-). Check out the conference programme for more information. Hope to see some of you there!

Georg Kolb


Three opportunities to meet me at conferences

Three opportunities coming up to meet me at conferences over the next few months. They are for German speakers only, I’m afraid, but I know that many of you are, so here you go.


The first one is on March 5th, 11.30 a.m., at CeBIT. I will give a little talk at the “Webciety Conversations” of T-Systems Multimedia Solutions.

The second one is on March 12th and 13th when I will attend a conference on online communications organized by the German Press Academy (depak) in Berlin.

tagung-agenda-settingThe third one is another conference of depak on May 7th and 8th, again in Berlin. Its focus is on agenda setting, and I will run a workshop on topic management in the social web.

Hope to meet some of you there!

Georg Kolb