We are living in a new Age of Discovery. While the physical world is mapped out, virtual worlds populated by the new publics of today’s connected marketing milieu are emerging at a breathtaking pace. People are creating virtual meeting spaces on the Internet crossing established boundaries like never before. They connect across cultures, economies and corporate walls, forcing us to rethink the way we are building relationships for both business and pleasure.
The corporate communications compass (ccc) is trying to help navigating through these new worlds and assessing the impact they have (or don’t have) on business. I certainly don’t claim to have all the answers. I’m rather conscious of the fact that there are unknown territories ahead of us. For the same reason, I believe it’s important to check on our compass, if we are still headed in the right direction.
ccc will be updated once every other week, or even less. There are two reasons for this frequency. Firstly, it’s aligned with the compass mission. Checking your compass is a moment of reflection. You make a stop and think where to go from here. It’s not something you do all the time, if you don’t want to stumble. Secondly, I don’t have the time and the ability to crank out one post or more per day that would be worth reading. I hope it’s a win-win for you and me. I will have more time to think and write and you will need less time to read.
Over 20 years, I consulted a wide range of enterprises on how to build their business using public relations and marketing communications, including industry leaders such as Airbus, Deutsche Telekom, Ford, Heidrick&Struggles, IBM, Metro Group, Siemens and Xerox. I lived in Germany and the US and I worked across the globe. Check out my profile on LinkedIn, if you are interested in further information. In case you consider working with me, please go here.
I do invite and welcome your comments on ccc, be they critical or supportive. I’m just asking that they are relevant to the views I’m offering. I won’t tolerate spam or personal offense. Also, please be a bit patient with your first comment on this site, since it will be moderated. Once I have approved the first one, all your future comments will be published immediately. To make it easier for you to follow the discussion in the comments, there is a dedicated RSS feed for comments. You can find it on the sidebar. Finally, German readers who prefer to comment in German are welcome to do so.
My other blog
My other blog is different. It is in German, and other than ccc it is not about the big picture and not about business. It is about the little things in life: “Die kleinen Dinge“.
No warranties will be offered as to the content on this site.