“Statistics are like a drunk with a lampost: used more for support than illumination.” Sir Winston Churchill
Working through publicly available statistics for my series on social media in Germany, I ran into some significant methodological issues. While I’m really grateful for the data we have, all the reports I have seen raised questions.
One issue is [...]
Series on Germany, post #3
Social networks have become a better indicator for social media activities than any other particular tool, since users increasingly tend to aggregate many of their activities such as blogging or video sharing on their social network. That’s one of the more important insights in Universal McCann’s latest report.
According to their latest [...]
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Posted 15 December 2009
† Georg Kolb
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Research
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Also tagged: Brazil, China, Facebook, France, Germany, Holger Schmidt, Holtzbrinck, India, Japan, Korea, RTL, social networks, studiVZ, Thomas Pfeiffer, Twitter, UK, Universal McCann, USA, Wer-kennt-wen