Tag Archives: participation inequality

Many-to-one – a web 3.0 principle?

The first generation of the internet was all about access to information. The second generation –web 2.0 – is all about participation making the web social, since any user can create content and share it with other users. However, as I pointed out in my last post, there are only very few users actively contributing [...]

Social media’s biggest challenge: participation inequality

Social media is often equalized with consumer-generated media or user-generated content (UGC), as if everyone using social media would also create content. However, while indeed any user could create content, only very few do. Social scientists have observed this phenomenon since the early nineties. They call it participation inequality.
Jakob Nielsen pointed out that it existed [...]