Only China and the US have more active internet users than Germany

Series on Germany, post #1

This is the first in a series of posts on the use of the internet and social media in Germany. There is currently a lot of talk on social media in Germany, but it is rarely validated by facts. So, I pulled together publicly available data from various sources. I can tell you that I found myself surprised a couple of times, for instance when looking at the data of today’s post. How about you?

Germany has the largest internet population in Europe. Internet World Statistics counted 54.2 m German internet users in August 2009, the penetration rate is at 65.9 %. According to Universal McCann’s latest Social Media Tracker in July 2009 (cf. page 12), 23 m Germans are active users which means they are using the internet every or every other day. That makes Germany the 3rd largest population of active internet users worldwide, behind China (159.6 m) and the US (96.3 m), ahead of Brazil (21.9 m), Japan (21.8 m) and France (19.7 m).

The active internet universe: 625 m people worldwide using the internet every or every other day. Source: Universal McCann, Social Media Tracker, Wave 4, July 2009

The active internet universe: 625 m people worldwide using the internet every or every other day. Source: Universal McCann, Social Media Tracker, Wave 4, July 2009