Tag Archives: Twitter

Why we need better research on social media

“Statistics are like a drunk with a lampost: used more for support than illumination.” Sir Winston Churchill
Working through publicly available statistics for my series on social media in Germany, I ran into some significant methodological issues.  While I’m really grateful for the data we have, all the reports I have seen raised questions.
One issue is [...]

Number of Germans actively managing a social network profile ranked 6 worldwide

Series on Germany, post #3

Social networks have become a better indicator for social media activities than any other particular tool, since users increasingly tend to aggregate many of their activities such as blogging or video sharing on their social network. That’s one of the more important insights in Universal McCann’s latest report.
According to their latest [...]

Tweets for hope

First off, a quick apology to my English readers. The first part of this post is in German. Please find an English summary below.

Die Stiftung wings of hope hilft traumatisierten Kriegskindern in Bosnien-Herzegowina, Irak und Palästina/Israel. Kinder sind die beste Quelle der Hoffnung auf notwendige Veränderungen, gerade dort, wo die Fronten am verhärtetsten sind. Genau [...]

Twitter is…

There has been much talk about what Twitter is, and many people also tried to define dos and don’ts for its use, be it for personal or business purposes.  I have certainly learned a lot from these efforts, in particular from those with good ideas such as Chris Brogan or those with a strong analytic [...]